Off-Page SEO & Generative Search Optimization Specialist

About the Company

Our client is a rapidly growing developer infrastructure startup building technology that enables organizations to extract, structure, and utilize web data for AI-powered applications. The company has experienced significant growth and adoption among developers and is building foundational infrastructure for the next generation of AI products.

The Role

The company is seeking an experienced Off-Page SEO & Generative Search Optimization (GEO) Specialist to own its external authority and discoverability strategy. This role combines traditional off-page SEO with emerging AI search optimization, ensuring the company is highly visible across search engines, AI assistants, and developer communities.

The position can be based in San Francisco or remotely across the Americas.

Responsibilities

• Own and execute the off-page SEO strategy, including backlink acquisition, digital PR, partnerships, guest contributions, and authority-building initiatives.
• Develop and implement GEO strategies to improve visibility and citations within AI-powered search experiences and large language model platforms.
• Build scalable backlink acquisition and outreach programs that drive domain authority, referral traffic, and brand visibility.
• Establish relationships with industry publications, newsletters, podcasts, and developer-focused communities.
• Partner with content teams to create research, technical resources, benchmarks, and educational assets that naturally attract citations and links.
• Monitor brand mentions, competitor activity, referral traffic, and citation performance.
• Track and report key performance metrics related to authority growth, visibility, and traffic generation.

Ideal Background

• 5+ years of SEO experience with substantial ownership of off-page SEO initiatives.
• Proven success building backlinks, running digital PR campaigns, and increasing organic authority.
• Hands-on experience with Generative Engine Optimization (GEO) and AI-driven search visibility strategies.
• Experience marketing technical products, developer tools, APIs, SaaS platforms, or infrastructure technologies.
• Strong outreach, relationship-building, and communication skills.
• Comfortable working independently and owning a function from strategy through execution.
• Strong analytical skills and experience with SEO platforms such as Ahrefs and related analytics tools.

Preferred Profiles

Successful candidates often come from backgrounds such as:

• Senior Off-Page SEO Specialists
• Digital PR Managers
• Growth Marketing professionals focused on organic acquisition
• SEO leaders at developer-focused SaaS companies
• Technical product-led growth (PLG) organizations
• Specialists working at the intersection of SEO, AI search, and content strategy

Compensation & Benefits

• Salary range: $140,000–$180,000 USD (location-adjusted outside the U.S.)
• Equity participation available
• Remote-friendly across the Americas or based in San Francisco
• Generous PTO and parental leave
• Learning and development budget
• Wellness stipend
• Sabbatical program
• Comprehensive health benefits for U.S.-based employees

Work Environment

The company operates in a fast-moving startup environment where employees are expected to take ownership, move quickly, and build scalable systems with minimal oversight. This role is ideal for someone who enjoys combining traditional SEO expertise with emerging AI search strategies while helping drive growth for a highly technical product.