About the Company

We are building an AI-powered personal nutrition coach for iOS. Instead of manually logging food by searching databases, users can speak, type, or take a photo of their meals — and AI takes care of the rest. Rather than focusing solely on calorie counting, the platform provides personalized coaching with proactive check-ins, smart food swap suggestions, and insights across 25+ nutrients.

Our vision goes beyond tracking. We are building a comprehensive nutrition operating system: helping users track today, improve tomorrow, and eventually anticipate their needs before they even ask.

The product has already demonstrated strong market traction, with over 10,000 active members and a 4.9 rating on the App Store. The advisory board includes leading experts in public health, former executives from major consumer health platforms, and experienced nutrition professionals. The company is backed by a top-tier startup accelerator.

We are scaling rapidly and looking to bring on key early team members.

The Role: Growth & Content Lead

We are seeking a Growth & Content Lead to take ownership of our primary acquisition channels, including social media, creator partnerships, content marketing, and community for our product-led growth model.

This is a high-impact, cross-functional role working directly with the founders to significantly scale existing efforts. The growth foundation is already in place — including paid campaigns (Meta and Apple Search Ads), advertorial landing pages, a creator affiliate program, ambassador initiatives, SEO-driven tools, interactive quizzes, and location-based guides. We now need someone who can elevate and scale these initiatives through experimentation, creativity, and data-driven execution.

Responsibilities

• Develop and execute a comprehensive social content strategy across platforms such as TikTok, Instagram, LinkedIn, X, and YouTube Shorts
• Identify, onboard, and manage creator partnerships, focusing on individuals who authentically understand modern nutrition beyond calorie counting
• Create content when necessary and manage a distributed creator team
• Write and refine high-quality creative briefs aligned with distinct audience personas
• Continuously test content formats, hooks, messaging, and channels to optimize conversion
• Scale the creator program into a broader distribution engine
• Own and expand interactive content (quizzes, calculators, tools) as organic acquisition drivers
• Analyze competitive positioning and content performance trends
• Collaborate closely with product and design to align growth initiatives with product evolution

What We’re Looking For

You have strong content instincts and understand what drives engagement and reach. You may have built your own audience (10k+ followers, newsletter, or side project with measurable traction) or played an early role in scaling influencer and content marketing at a consumer or prosumer product.

You are both creative and analytical. You understand what differentiates scroll-stopping content from content that simply informs. You can write, edit, and shape messaging that resonates.

You thrive in fast-moving environments, are comfortable with ambiguity, and enjoy building systems from early momentum.

An authentic interest in food, health, or nutrition is important — not from a trend perspective, but from genuine curiosity and engagement.

Strong Indicators

• 2+ years of experience in content and creator marketing, with demonstrated traction
• Proven ability to scale influencer or creator programs efficiently
• Early team experience at a high-growth consumer startup
• Personal track record of audience growth or viral content
• Interest in nutrition, health tech, AI, or food culture
• Data-driven mindset with comfort analyzing performance metrics to guide creative decisions

The Opportunity

For nearly two decades, nutrition apps have relied on database searches and calorie tracking. This platform replaces that with AI-powered coaching.

This is an opportunity to help shape how millions of people discover and engage with the next generation of nutrition technology.

You will own key growth channels that directly influence product adoption and long-term trajectory — from the first piece of content a user encounters to the creator partnership that drives their download.

If successful, this product has the potential to redefine how people manage their nutrition for years to come.